Radio Networks

Yumi FM

Yumi FM was developed in 1997 as PNG FM's second national commercial radio station. The stations format is based around PNG popular music and Adult Contemporary Western music. Broadcasting in Tok Pisin - the main language used in Papua New Guinea, Yumi FM has a target demographic by age of 18 - 40 plus, focused on the "grass roots" section of the market. 

The station takes advantage of Papua New Guinea’s thriving music industry and combines this with a strong community presence. Yumi FM is PNG’s most listened to radio station driven by PNG’s top radio personalities. Previous media surveys suggest it is THE MEDIUM with the biggest reach of any form of media in PNG with a daily audience of well over 1.5 million people.

* Based on PNG Media Council Media Survey 2005

Nau FM

Launched May 1994, Nau FM is modeled on FM96 targeting a similar group of younger urban westernized youth. Like itís sister station in Fiji, Nau FM owns the youth (under 25) market in PNG.

Legend FM Bikpla 101

Launched on 16th September 2011, Legend FM Bikpla 101 is the newest member to the PNG FM radio networks. Legend FM Bikpla 101 broadcasts a similar radio format to its Fiji namesake targeting an urban educated mature market (30+). This market while small in comparison to the other two markets but make up for it in spending power. Primarily Papua New Guinean, Legend FM’s audience also includes a large expatriate component.

Coverage (Transmission Points)

Coverage includes: Port Moresby, Central, Tolukuma, Lae, Mt. Hagen, Goroka, Madang, Alotau, Rabaul, Manus, West New Britain, Popondetta, Tabubil, Kiunga, Kavieng, Kutubu, Misima, Rabaul, Kimbe, Pogera and Kundiawa and the latest on Tinzput Buka on Bouganville island. Coverage is growing all the time to meet community demand.

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