History

The idea was born in 1983 when Executive Director, William Parkinson, decided while at University in Australia, to follow up on a campaign promise made by the Alliance government in the 1982 elections to open the airwaves to private commercial radio. On his return to Fiji at the end of 1983, following completion of a university degree, he formed Communications Fiji Ltd with founding director Matt Wilson, joined shortly afterwards by Chairman Mr. Hari Punja and began preparation of a submission to Government.

The proposal was approved late 1984 and the company's first radio station, FM96, opened on the 5th July 1985. Initially the station covered the Capital City Suva, and was one of the smallest stations in the South Pacific.

Following a period of early consolidation, the company aggressively pursued a policy of growth and that saw it establish five national networks in Fiji, three networks in Papua New Guinea and a number of non-radio profit centers.

In December 2001, Communications Fiji Limited (CFM) listed as a Public Company on the South Pacific Stock Exchange. This development is seen as critical as the company prepares for a further phase of growth.


Broadcasts a westernized format in English aimed at the younger section (under 30) of the market in Fiji.


Broadcasts in Hindustani, aimed at the Indian market and is the dominant radio station in this lucrative advertising market. This station opened September 15th 1989.


This opened November 1st 1996. The station broadcasts in the Fijian language and is targeted at the 25-45 Fijian market.


CFM re-transmits the BBC World Service to the Suva, Lautoka and Nadi areas. This is not a commercial service at present and is regarded as a community service provided with the assistance of equipment donated by the BBC and the British High Commission.


Launched in August 16th 2002. This broadcasts an older Western format, targeting an over 30 market. It acts as an older version of FM96.


Opened March 31st 2004. Sargam was created to meet the needs of the older more conservative sections of the Hindustani market. The station delivers a community based format that is less commercial in style .

In addition CFL also runs a number of non radio profit centers. We have been careful in developing these new sources of revenue. Each one works in partnership with the radio stations and is an important contributor to the company's bottom line.


Good radio needs action and in all the countries that we work we make a point of creating events. As a result we have developed extensive expertise in the event area and it has become a very profitable business. The Total Event Company runs this side of our business and this includes promotion of our own events plus management of events for other organizations who wish to hire our expertise and equipment.


Recognizing the rapid growth of the Internet, CFL in 1997 developed our first website fijivillage.com. The aim of the website is to provide a product on the Internet targeting the thousands of Fiji people who live overseas and have access to the NET. Increasingly we are also aiming the product at locals as Internet access grows in Fiji. In July 1st 2002, this site became a subscriber based site.

New Media initiatives. Commencing in late 2005 CFM, in partnership with mobile phone operator Vodafone, began exploring new revenue areas opened up by the rapid spread of mobile phones. This started with simple texting promotions but grew rapidly to news subscriber services and ring tones.


Launched April 16th 2010. This followed CFM winning the exclusive rights to sell cinema advertising in Damodar Village cinemas, Fiji wide.

In 1994, the company was invited to assist with the creation of Papua New Guinea's first privately owned commercial radio network. CFL in partnership with several prominent PNG investors formed PNG FM Pty Ltd. In 1999 CFL bought out their PNG partners and now owns 100% of the company. PNG FM LTD runs two national networks.


Opened November 14th 1994. The station is similar to FM96 aiming at a younger more westernized audience.


Opened February 26th 1997. The station broadcasts in Tok Pisin or Pidgin English and is targeted at the older/traditional PNG market.

Both are "Number 1" in their respective markets by large margins. The stations broadcast to a potential audience of around 2.5 million people via a network of 15 transmitter sites.


Launched 16th September 2011. Legend FM Bikpla 101 broadcasts a similar radio program to its Fiji namesake targeting an urban educated mature market.


PNG FM has also developed its own version of the Total Event Company and this is now an important profit center.

October 2005 saw the launch of CFM's wireless broadband venture Unwired Fiji. As the major shareholder (45%) CFM sees broadband as playing a critical role in the future of media in Fiji and worldwide. Once again CFM is playing the role of pioneer as the first independent communications provider in Fiji.


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